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Corso's Cookies
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“Today, I can automatically ship all of my orders with a single click. What used to take us hours now takes only a few seconds, thanks to OzLINK Shipping for NetSuite.”
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Trevor Whiting
CIO
Corso’s Cookies
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| Click here for the full NetSuite case study. |
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Expansion presented new challenges for Corso’s Cookies, a Syracuse, NY based producer of gourmet baked goods. The company was using Yahoo! Store to process orders, fresh baked goods sent primarily directly to the customer. But as the company expanded, developing a nationwide network of over 100 resellers, the company’s operating needs changed significantly.
Both the order taking and shipping processes soon became unmanageable. “We were getting email orders from 22 different resellers in 22 different formats, each of which had to be re-keyed manually,” said CIO Trevor Whiting. “The company’s bimonthly order reconciliation process was getting out-of-hand.”
A lack of shipping integration led to delays when the company had to tie tracking numbers to individual client orders. Custom requirements — including personalized gift cards, printed reseller logos and promotional codes to spur reorders — as well as custom packing slip and carrier shipping labels resulted in “errors up and down the line,” said Whiting. “Inefficient, slow workflow threatened to limit the growth of new reseller accounts.”
The company’s commitment to quality and timeliness — all orders placed by noon are guaranteed to go out the same day — demanded a new system to better manage orders and streamline the shipping process.
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Corso’s Cookies found the perfect small business solution in NetSuite and OzLINK Shipping for Netsuite. Netsuite enabled the company to mange drop-ship resellers by having one system in place to manage everything, including ecommerce, instead of multiple repositories of data. To manage the company’s complex shipping needs, Corso’s turned to OzLINK Shipping.
OzLINK enabled the company to print a sheet containing a packing slip, carrier shipping label, a promotional code insert and a customized gift card with the logo of the reseller and the buyer’s personalized message to the recipient. OzLINK’s shipping integration between NetSuite and UPS WorldShip cut Corso’s entire shipping process down to a few clicks.
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OzLINK Shipping for Netsuite has helped Corso’s Cookies standardize account management by having a completely integrated shipping solution in place. Order processing time and error rates have been greatly reduced and seasonal demands no longer bring the company to a standstill at peak times.
“We have been automating our larger resellers and our business has grown exponentially,” says Whiting. “Four years ago we were in a basement, but we just moved to a 13,000 square foot facility. Now, I can take on any new reseller through our automated processes, and the only reason we can do that is because of NetSuite and OzLINK integration solutions.”
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